An apartment in Shanghai, China, November 2007. It’s election night, and the ABC’s Election Coverage is on Australia Network. A family sits to eat dinner as election coverage, three hours ahead, starts to develop dramatically. “I’m sorry, I can’t just sit here anymore”, says the husband, “Is it ok if I take my dinner in front of the TV to see this?”. His wife nods in understanding as he gets up, grabs his plate and moves quickly into the lounge room to watch the 2007 Federal Election unfold…
…nice story, right? Ok, it’s not the best in the world, but its a true story – one about my family.
When my family lived in Hong Kong and Shanghai, we were able to watch Australia Network (originally ABC Asia-Pacific when we first moved). It may be touted as a “soft diplomacy” strategy to “showcase Australian values”, but it’s more than that, and the Australian Government hasn’t realised this. It’s not just about showing Australia off to the region, it’s also keeping Australian expatriates connected, and providing English-language news and entertainment in the region – something that helps expatriates of other nationalities as well as locals in Asia-Pacific nations.
Personally, Australia Network made me feel connected to Australia, and kept me informed on what was going on back home and also in the region. Australians are a rare breed of expatriate (expat) in some places, so unlike the American and British expats, news from back home is not covered as much in the media of the country you’re in, if at all, and usually it’s not in English. CNN and BBC World News are great, but they’re world-wide services with the entire globe to cover, and sometimes a huge political scandal that might be of interest to Australians overseas may not even be mentioned at all. Not only that, but both CNN and BBC World News are 24-hour news services, and lets face it, when you have a family with small children, 24-hour news is boring and tedious.
Think back to 9/11 when every Australian free-to-air TV network was on a 24-hour news cycle for about three days. I can remember (I was 7 at the time) my mum calling the ABC to ask when regular programming would return, and her being told it would be soon and that a lot of parents with young children had been calling in to ask the same question – because the 24-hour news was, by this point, replaying the World Trade Center buildings collapse for the 1000th time.
But back to Australia Network. Not only does it make an Australian expat feel connected to Australia, but it also provides English language news and programming for others too. For expats from other countries, Australia Network gives them news in English about the Asia-Pacific, and also provides them with English language entertainment, such as children’s programming (Play School, anyone?), current affairs, documentaries, comedies, dramas and all sorts of other shows – some of which are originally broadcast on Australia’s commercial networks (e.g. Mr. & Mrs. Murder – Channel 10; Packed to the Rafters – Channel 7; Insight – SBS; RPA – Channel 9). Broadcasting such diverse content, expats from other nations get entertainment, and here you can also stick your “soft diplomacy” in – because they get a look at Australian television shows and think that Australia is a nice place.
For locals in Asia-Pacific nations, Australia Network isn’t just a way for us to show them that Australia is a nice place and that they should trade, study or just have a holiday here, for some, it’s a way to get the facts about what is happening in their country. In China, Malaysia and Singapore, as well as other Asia-Pacific nations, where media is censored and rarely, if at all, critiques the government, Australia Network is way for the people to find out what they might not find elsewhere in local media. Example: In 2008, while in Shanghai, Facebook was suddenly blocked (this was pre-Beijing Olympics, so the Chinese were trying to be more open at the time) as was YouTube. Had it not been for the news on Australia Network or the ABC, I probably wouldn’t have known that there was unrest in Tibet at the time, and while the Chinese media mentioned it, it would have been downplayed, and very anti-Dalai Lama.
It’s not just the “soft diplomacy” strategy the government is cutting here, it’s an English language news and entertainment service for the region that’s keeping Australian expats feel connected back home, as well as giving expats from other countries a broadcaster with more relevant information for the region, as well as more diverse programming than CNN or BBC World News.
Author’s Note: I wrote this before the coup in Thailand – but the above also applies here. Australia Network was able to provide rolling coverage as martial law was declared and then more rolling coverage as the coup took place in the region. According to the Australia Network-watching Twitterati, the channel was one of the last foreign news providers to be blacked out by cable networks, despite the fact that the channel seemed to be the only one covering the situation in any detail at the time.